As you might know, or learn, I am not a marketer per trade.
I've been digging in the space for the past 4 years and practicing at my own pace (very slowly it means). I will try my best to share my learnings with you in the most accurate and serious way possible. As close to the dataset and informations I will gather from various sources that I trust. I will also do my best to share the sources with you so you can go further for yourself or your close ones.
If you see mistakes or anything I could have done better: please please please let me know! (in constructive feedback). My goal is to show you what we don't have time to learn or inform ourselves about marketing or the perspective of recruiters.
Now that's said, here we go with the sources!
Everyone Hates Marketers : https://www.everyonehatesmarketers.com/podcast
The best marketing podcast and resources I have found. Can't say much more of it. Louis digs deep into the marketing topics and will explain things way better than me here.
Job to be done framework
https://jtbd.info/2-what-is-jobs-to-be-done-jtbd-796b82081cca
https://jtbd.info/the-jobs-to-be-done-data-model-b270f6fc445
This one is a bit hairy to read. But damn is it good! It is a framework to give clarity over a market and design the right product over it. Based on economic and market theories. It explains how we make buying decisions in order to improve our lives.
Les techniques d'enquête en sciences sociales - 4e éd. - Méthodes et exercices corrigés: Méthodes et exercices corrigés (Cursus) (French Edition) - Nicole Berthier.
Survey techniques in social science, sorry I couldn’t find it in english =/ Basically a book to teach you how to ask questions properly with exercises and applications. If you have an equivalent in english, let me know!
Guiding Questions: https://digino.org/guiding-questions/
The wisdom of crowds: https://www.wikiwand.com/en/The_Wisdom_of_Crowds
Social Influence and the Collective Dynamics of Opinion Formation https://journals.plos.org/plosone/article?id=10.1371/journal.pone.0078433
Personal interviews and research.
The way I do it is through live interviews and crossing the data between interviews. After a while, a pattern emerges from which I can extract interesting stuff that actually seem to work. And not based on one unique journey. I also spend lots of time curating the internet and books for information and major trends.
Here are 3 more articles you might enjoy :
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Hey! I'm Noel-Tien Nguyen The*.
I am so frustrated at the AAA game industry! To reuse time and time again the same mechanics, the same tropes, it’s “same same but different”!
I want to make games I wish existed. Games to make people laugh, cry, scream, reflect, games not afraid to go wild. There are few things in this world that I love more than watching someone playing a game I helped make and seeing their "a-ha!” moment.
That’s why I’ve spent the last 8 years working on indie games as a game artist.
But many games don’t get developped because of lack of funding.
Working on indie games taught me this:
Art brings games to life. To draw people in, it’s like a catalyst on steroids.
*he/any - Pronounced No-El-Teen
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